Indian consumers

Most Indian consumers tune out repeated ads, finds new study

57% Indian consumers prefer AI-enabled tools over human interactions: Adobe study

40% of cosmetic shoppers buy online, only 7% shop online exclusively: Kantar

85% consumers do not favour brands advertising on news platforms spreading misinformation: IAS

70% of consumers ready to spend more this Diwali: Survey

63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey

Lufthansa launches #SayYesToTheWorld again campaign aimed at Indian consumers