in-game advertising

Gaming on OTT: Engagement boost or revenue jackpot?

Anzu and IAS launch measurement solution to validate 3D in-game media quality

In-game advertising company Frameplay enters Indian market in association with Gamestack

Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft

How advertising on gaming platforms can become mainline

IAS partners with Gadsme to provide greater transparency for in-game advertising performance