Frameplay, the company which enables intrinsic in-gaming advertising, and Gamestack, the gaming marketing company, have announced a partnership to offer in-game advertising solutions in the growing Indian gaming market.
This partnership is aimed at allowing brands to reach an audience of engaged Indian gaming communities through in-game advertising experiences.
Through this partnership, Frameplay will leverage Gamestack’s brand partnerships to deliver contextually relevant in-game advertising experiences. The partnership will provide advertisers with access to Frameplay's global gaming inventory, enabling brands to reach their target audience more effectively.
"We are excited to partner with Gamestack, as we share a similar passion for gaming and introducing brands to scalable, premium content opportunities," said Amy Venier, SVP, Partnerships at Frameplay. “India is home to one of the world’s largest gaming populations, which continues to grow at a significant rate. We offer several global titles that are popular in India, and our partnership with Gamestack will help us authentically connect more brands in the region with these incredible gaming communities.”
As per Lumikai's recent market research, India’s gaming market will grow at a CAGR of 27% to reach $8.6 billion in FY27.
"Partnering with Frameplay allows us to offer our brand and agency partners more relevant and engaging advertising experiences while supporting our mission of providing exceptional gaming experiences," said Sumit Batheja, Co-founder of Gamestack. "We look forward to working with Frameplay to deliver innovative in-game advertising solutions that resonate with our users and provide meaningful value to our brand partners."