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In-depth
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In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
Sep 18, 2020 11:37 IST
9 Min read
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In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
Sep 03, 2020 12:25 IST
5 Min read
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In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
Aug 20, 2020 12:30 IST
6 Min read
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In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
Aug 12, 2020 12:02 IST
6 Min read
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In-depth: Can Indian luxury brands capture the global imagination?
Jun 05, 2020 11:55 IST
6 Min read
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In-depth: E-papers in spotlight but can they deliver both subscription and ad revenues?
Jun 03, 2020 13:03 IST
6 Min read
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In-depth: What it takes for a foreign MNC to be perceived as 'local'
May 28, 2020 12:14 IST
9 Min read