Hema Malik

Social media to overtake TV as India’s top ad format within five years: Magna

Long-form digital video growing at 25%, to hit double-digit share in 3 years: Hema Malik

IPG Mediabrands India unveils inaugural 'Media Responsibility Index'

With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season

Ad spends during festive, sporting season to increase by 15% this year

ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall

Radio channels demanding advertisers to return to pre-Covid ad rates

Lodestar retains PhonePe's integrated media strategy

How will Disney Star sell IPL advertising on free-to-air channel Star Utsav Movies?

WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year