Gen Z
                Repeated encounters matter more than the first impression for GenZ: Meta
            
                Gen Z is buzzing, but why is the jewellery bazaar following their lead?
            
                Has mainstream media cracked Gen Z? Inside MO’s SLOT, the test of authenticity at scale
            
                Over 75% of Urban Indian shoppers turn to AI for mega sales in 2025
            
                No TV, No Print! Myntra and SUGAR bet fully on digital with Molten beauty
            
                Why brand building still matters in a performance-driven digital world
            
                BGMI becomes a Reflex for Gen Z in Dentsu Creative Isobar and KRAFTON campaign
            
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