GECs

DD Freedish revenue from MPEG-2 slots for FY25 up 8% to Rs 1,157 crore

Despite emergence of digital platforms, TV remains key for top-of-funnel advertising: Zee's Ashish Sehgal

In-depth: How the legacy of 2023 may shape up the M&E sector in 2024

Are advertisers losing interest in Horror Shows on GECs?

What is causing the decline of English GECs in Indian TV industry?

Star Bharat announces return to five-day programming

There will be a higher demand for impact properties this festive season: Mona Jain of ABP Network

Vinod Cookware executes In-Content Advertising to promote its SAS bottom pressure cookers

Horror time on GECs: A fearless bet?