Festive shopping
                Pre-festive AI searches surge 2.6x as Indians embrace digital tools: GIPSI GRWAi report
            
                Amazon drives festive strategy with 80% of growth powered by non-metro India
            
                Festive shopping in India extends beyond Diwali, AppsFlyer report finds
            
                Meta study reveals consumers are likely to spend more than last year
            
                68% of women take charge of the festive shopping decisions: Carat report
            
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