engagement

Snapchat bets it all on Gen Z, but can advertisers afford to do the same?

DEVO appoints Vigor Media Worldwide for PR Mandate

PerformAce Media appoints Ajhay Kumar as Chief Business Officer

Immersive ads go mainstream this festive season as brands embrace mixed reality

Skyscanner appoints Suryakumar Yadav as India brand ambassador

YouTube introduces Shopping stickers in Shorts to simplify in-video product discovery

Modern fans want to co-create, not just consume: JioStar’s Prashant Khanna

When AI knows your name but forgets your needs, Indians look for a human

Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage

The rise of purpose-driven communications to scale up the brand game