dentsu
Indian adex for 2024 – GroupM estimates exceed others by Rs 50,000 crore
E-retail platforms command 23% of digital adex to Rs 9,149 crore in 2023: dentsu
Cost and creative readiness stand out as primary hurdles in CTV advertising space
Coca-Cola has the highest conversion rate from creativity to effectiveness: WARC
Digital Refresh Networks ropes in Rahool Talukdar as head of creative