cookies
Only 6% of India's top websites implement cookie consent banners: Report
60% advertisers pick brand safety as major concern in programmatic advertising: WARC study
Google’s U-turn on third-party cookies: Ad world buzzes with a mix of optimism and skepticism
How brands can grab more crumbs of first-party data in a post cookie-less world
In-depth: How web browsers' move to restrict 'third-party' cookies affect brands