Big B

32% of TV ads were endorsed by celebrities: TAM AdEx report

81 and still shining: Big B's Journey from silver screen to advertisers' dream

Here's how Bollywood's Big B, Amitabh Bachchan, revolutionised the Indian ad industry

Try, test and finalise, says TVS Jupiter in new spot featuring Big B

Bring home Lloyd, switch on happiness this summer, says Big B in new spot

Big B dons new hat of an Acapella singer in Navratna oil's music video

The Muthoot Group signs Big B as brand ambassador