Axis My India

Axis My India onboards Prateek Dubey as Chief Operating Officer

Axis My India ropes in Vishal Kamath as business head for partnerships and consumer insights

31% prefer TV, 22% opt for mobiles in ICC World Cup 2023 viewership: Survey

Most recalled brands during World Cup 2023: Oppo, Thums Up, MRF, Havells, Dream11 get top spots

1000+ D2C brands experience 20% surge in festive season order volume: Gokwik

34% stay updated on festive offers via social media ads, 32% by word of mouth: Survey

80% prefer watching short content on social media channels daily: Axis My India Survey

44% view TV news channels as most trusted source for latest updates, followed by social media: Axis My India July CSI Survey

Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey

57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey