Axis My India ropes in Vishal Kamath as business head for partnerships and consumer insights

Axis My India has announced the appointment of Vishal Kamath as the business head for partnerships and consumer insights.

In his current role, Kamath will be instrumental in leading the business and delivering invaluable insights to clients across diverse categories. With a dedicated focus on empowering clients through data-driven decisions using Axis My India's extensive data coverage across India, Kamath will oversee growth strategy, new product development, and PNL management for both Government and Corporate clients.

Concurrently, he will be actively engaged in cultivating strategic B2B partnerships for 'a' – the organisation's super app designed as a People Empowerment Platform (PEP). Kamath's mission is to establish Axis My India as the unparalleled source of trusted and authentic consumer data intelligence, contributing daily to the positive transformation of a billion lives.

Before Axis My India, Kamath spent 12 years at Nielsen, ascending from manager to Executive Director and Head - Audience Measurement.

Pradeep Gupta, Chairman, and MD, Axis My India, said, "We are excited to welcome Vishal Kamath to Axis My India. With his wealth of experience and strategic insights, we are confident that he will play a key role in driving our business forward. His expertise in partnerships and consumer insights aligns perfectly with our vision, and we look forward to achieving new milestones under his leadership"

Kamath said, "Deeply immersed in the nuances of the consumer insights market, my vision for Axis My India is rooted in authenticity and trust. I see our role as more than just data providers—we're on a mission to positively impact a billion lives. This journey involves forging meaningful B2B partnerships, especially through 'a,' our super app—a genuine People Empowerment Platform (PEP). Together, we're not just collecting data; we're shaping a future where insights make a difference”

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