Nielsen

85% of marketers overconfident about ROI tracking; only 32% do it effectively, finds study

Nielsen and WPP Media expand cross-platform audience measurement collaboration

425 brands advertised on JioStar for IPL 2025; 32 leveraged Nielsen for third-party validation

YouTube logs highest-ever TV share among streamers at 12.5% in May: Nielsen

India emerges as football hotbed with 138.7 million fans: Nielsen

FMCG volume growth slows to 5.1% in Q1 2025 as small packs gain popularity

Report reveals digital, sports, and beauty trends driven by Asian American consumers

Content discovery may worsen before it gets better, says Nielsen CTO Anil Goel

Balancing tradition and digital, bridging generational gaps crucial for advertisers: Nielsen

Nielsen inaugurates new offices in Mumbai and Bengaluru