AI

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi

Reddit partners with Google to train AI models

India's AI market to touch $17 billion by 2027: Nasscom-BCG report

Innocean India unveils in-house AI lab, Innolabs

Hershey India uses AI to create Snap Songs for people's 'forevers'

Advertisers must realise full potential of smartphone 'Surfaces': Boston Consulting Group report

Disney leverages AI to drive streaming ad-technology

How Deltin uses GenAI to deliver personalisation and enhanced brand experience

IPG reports 1.7% surge in organic net revenue YoY in Q4FY23

Google clarifies no plans to replace its advertising sales staff with AI