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Creative tropes brands need to steer clear of this festive season

Real-money gaming firms slam Meta for greenlighting WhatsApp marketing for gambling

WhatsApp policy update: What alcohol, gambling, and OTC medicine brands need to know

How can brands master cross-platform advertising strategies?

NCRTC invites bids for co-branding rights for its five stations

Draft OOH policy vague and open to subjective interpretation in its current form: IOAA

Outdoor agencies fear revenue drop if BMC implements draft OOH policy

Brands shouldn’t focus solely on performance marketing at the bottom of the funnel: Hephzibah Pathak

Sun TV posts Rs 1,276.11 crore revenue in Q1 FY2025

Supply6 invests 35-38% of revenue in marketing for a single-product nutritional solution