advertising

Reality and format shows to dominate adex in second half of 2024

IPO-bound Ather Energy to spend Rs 300 crore on marketing by FY2027

Print adex set to soar by 25% YoY this festive season

BMC’s new OOH guidelines: feasible or flawed?

US antitrust trial takes aim at Google’s dominance in digital advertising

Growing 50% YoY, Rs 400 crore gifting platform IGP splurges Rs 83 crore on marketing

Ad spends on news channels back to normal ahead of festive season

E-commerce adex soars as brands funnel budgets into high-ROI platforms during the festive season

Advertisers will now get a one-stop shop: Harsha Razdan on Disney Star-Reliance merger

Print adex set to exceed festive season spends of last two years: Satyajit Sengupta of Dainik Bhaskar