ad spends

Maruti Suzuki's adex to grow by 15-20% in FY24; 70% to go to TV and digital

Improved market conditions to fuel adex growth for FMCG players in H2 FY23

Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India

Sun TV Network's Q3FY23 PAT declines 9% to Rs 416.32 crore

Marico's adex marginally drops by 1.34% YoY to Rs 220 crore in Q3 FY23

Dabur's ad spends dips 24.2% YoY to Rs 179.6 crore in Q3 FY23

GCPL's ad spends rise 20.62% on YoY basis to reach Rs 275.78 crore in Q3 of FY23

Retention time much higher on print than digital: Abhijeet Sonar of Hansgrohe

Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India's Shekhar Banerjee

With an aim to bring analytics and real identity into focus, Publicis Media India wants to partner with digital-first clients: Tanmay Mohanty