ad spends
How FMCG players' copious ad spend surge in Q1FY24 will fuel Indian adex growth
In-depth: D2C brands earmark 30-40% of annual marketing budget for festive season
Ad spends during festive, sporting season to increase by 15% this year
Colgate Palmolive ad spends rise 11.23% (YoY) to Rs 181.31 crore in Q1FY24