In-depth

In-depth: To minimise negative impact, brand-celebrity contracts are now made more 'social media controversy-proof'

In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign

In-depth: Will aggressive advertising spends help crypto brands?

In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting

Bigg Boss vs cricket: What's the winning proposition for advertisers?

In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction

In-depth: Why brands are investing heavily in regional ad films

In-depth: Jewellery brands to increase ad spends by 30% this festive season

In-depth: FMCG booster dose for India's adex; sectoral ad spend to be 15% more than pre-Covid level

In-depth: How more women-centric ads will benefit automobile sector