Tanzila Shaikh

Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G

Sporting events during festive season to throw adex out of the park

Why brands aren't willing to shell out more in agency fee

“I was writing rhyme scheme lines for the common man,” says actor Ranveer Singh reminiscing his advertising days

The art of copywriting: What makes an impactful ad copy?

Performance marketing takes a back seat as brands focus more on long-term play

Can short-form videos become a good monetisation source for traditional media houses?

Empowering wealth creators was the core proposition behind the new TVCs for the 'Karein Shuru' campaign: Vishal Kapoor of AMFI

In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels

Brands are wooing kids in the Metaverse, but how safe is the 'Phygital' world for the young ones?