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Tanzila Shaikh

Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G Marketing
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
By Tanzila Shaikh
Aug 23, 2022 10:52 IST 2 Min read
Sporting events during festive season to throw adex out of the park Advertising
Sporting events during festive season to throw adex out of the park
By Tanzila Shaikh
Aug 17, 2022 04:30 IST 6 Min read
Why brands aren't willing to shell out more in agency fee Advertising
Why brands aren't willing to shell out more in agency fee
By Tanzila Shaikh
Aug 03, 2022 04:22 IST 4 Min read
“I was writing rhyme scheme lines for the common man,” says actor Ranveer Singh reminiscing his advertising days Advertising
“I was writing rhyme scheme lines for the common man,” says actor Ranveer Singh reminiscing his advertising days
By Tanzila Shaikh
Jul 26, 2022 04:15 IST 2 Min read
The art of copywriting: What makes an impactful ad copy? In-depth
The art of copywriting: What makes an impactful ad copy?
By Tanzila Shaikh
Jul 26, 2022 03:53 IST 5 Min read
Performance marketing takes a back seat as brands focus more on long-term play Marketing
Performance marketing takes a back seat as brands focus more on long-term play
By Tanzila Shaikh
Jul 19, 2022 04:00 IST 8 Min read
Can short-form videos become a good monetisation source for traditional media houses? Digital
Can short-form videos become a good monetisation source for traditional media houses?
By Tanzila Shaikh
Jul 15, 2022 04:45 IST 5 Min read
Empowering wealth creators was the core proposition behind the new TVCs for the 'Karein Shuru' campaign: Vishal Kapoor of AMFI Marketing
Empowering wealth creators was the core proposition behind the new TVCs for the 'Karein Shuru' campaign: Vishal Kapoor of AMFI
By Tanzila Shaikh
Jul 13, 2022 04:58 IST 3 Min read
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels In-depth
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
By Tanzila Shaikh
Jul 12, 2022 04:16 IST 6 Min read
Brands are wooing kids in the Metaverse, but how safe is the 'Phygital' world for the young ones? Digital
Brands are wooing kids in the Metaverse, but how safe is the 'Phygital' world for the young ones?
By Tanzila Shaikh
Jul 01, 2022 05:03 IST 6 Min read
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