In-depth

In-depth: Is Twitter's 'view count' metric a boon or bane for marketers?

In-depth: What do creative agencies need to stay relevant in 2023

In-depth: Is it the unison of 'data' and 'creativity' that keeps the advertising industry going?

In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season

Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?

Women's IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation

In-depth: Brands allocating budgets judiciously after muted growth in H1 adex

In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change

In-depth: Are K-Pop collaborations really going to be the next big thing for brands?

Star Plus' 7-day fiction play: Is it a well-thought-out strategy?