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In-depth

In-depth: Is there any fool-proof strategy for brands to avoid social media trolls? In-depth
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
By Akanksha Nagar
Oct 28, 2020 11:03 IST 6 Min read
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers In-depth
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
By Shradha Mishra
Sep 18, 2020 11:37 IST 9 Min read
In-depth: Vodafone Idea's unified brand identity 'Vi' — appealing or appalling? In-depth
In-depth: Vodafone Idea's unified brand identity 'Vi' — appealing or appalling?
By Akanksha Nagar
Sep 10, 2020 12:20 IST 9 Min read
In-depth: The rise of platforms connecting celebrities and fans In-depth
In-depth: The rise of platforms connecting celebrities and fans
By Nisha Qureshi
Sep 09, 2020 12:07 IST 6 Min read
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary? In-depth
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
By Nisha Qureshi
Sep 03, 2020 12:25 IST 5 Min read
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season In-depth
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
By Akanksha Nagar
Aug 21, 2020 12:28 IST 5 Min read
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season? In-depth
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
By Akanksha Nagar
Aug 20, 2020 12:30 IST 6 Min read
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends In-depth
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
By Akanksha Nagar
Aug 18, 2020 12:02 IST 7 Min read
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost In-depth
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
By Akanksha Nagar
Aug 17, 2020 11:38 IST 4 Min read
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment In-depth
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
By Akanksha Nagar
Aug 12, 2020 12:02 IST 6 Min read
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