0

In-depth

In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive seasonIn-depth
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
By Nisha Qureshi
Nov 21, 2022 09:53 IST 4 Min read
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?In-depth
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
By Shreya Negi
Nov 11, 2022 09:48 IST 22 Min read
Women's IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participationIn-depth
Women's IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
By Shreya Negi
Nov 07, 2022 09:16 IST 8 Min read
In-depth: Brands allocating budgets judiciously after muted growth in H1 adexIn-depth
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
By Shreya Negi
Nov 02, 2022 10:53 IST 7 Min read
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a changeIn-depth
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
By Shreya Negi
Oct 19, 2022 09:43 IST 8 Min read
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?In-depth
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
By Shreya Negi
Oct 14, 2022 10:25 IST 9 Min read
Star Plus' 7-day fiction play: Is it a well-thought-out strategy?In-depth
Star Plus' 7-day fiction play: Is it a well-thought-out strategy?
By Sneha Kumari
Oct 06, 2022 09:43 IST 5 Min read
In-depth: Do brand leaders need to be wary of sharing their opinion in public?In-depth
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
By Shreya Negi
Sep 22, 2022 09:27 IST 13 Min read
In-depth: Are traditional advertisers getting wary of spending on cricket?In-depth
In-depth: Are traditional advertisers getting wary of spending on cricket?
By Sneha Kumari
Sep 21, 2022 10:09 IST 7 Min read
In-depth: Pitching for project-based creative mandate – how much sense does it make?In-depth
In-depth: Pitching for project-based creative mandate – how much sense does it make?
By Akansha Srivastava
Sep 16, 2022 10:46 IST 7 Min read
Prev 1 ... 11 12 13 Next