In-depth

India versus Bharat: A 'one-size-fits-all' strategy can no longer work

India versus Bharat: Marketers deliberate on the art of marketing

In-depth: What's in store for brands in Women's Premier League

IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema

In-depth: What is giving sleepless nights to marketing heads of India's top brands?

In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders

In-depth: What's making traditional brands strengthen their D2C arms

In-depth: Is Twitter's 'view count' metric a boon or bane for marketers?

In-depth: What do creative agencies need to stay relevant in 2023

In-depth: Is it the unison of 'data' and 'creativity' that keeps the advertising industry going?