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In-depth

In-depth: Is Twitter's 'view count' metric a boon or bane for marketers? In-depth
In-depth: Is Twitter's 'view count' metric a boon or bane for marketers?
By Sakshi Sharma
Dec 26, 2022 10:25 IST 6 Min read
In-depth: What do creative agencies need to stay relevant in 2023 In-depth
In-depth: What do creative agencies need to stay relevant in 2023
By Nisha Qureshi
Dec 15, 2022 09:58 IST 6 Min read
In-depth: Is it the unison of 'data' and 'creativity' that keeps the advertising industry going? In-depth
In-depth: Is it the unison of 'data' and 'creativity' that keeps the advertising industry going?
By Shreya Negi
Dec 07, 2022 09:31 IST 11 Min read
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season In-depth
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
By Nisha Qureshi
Nov 21, 2022 09:53 IST 4 Min read
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots? In-depth
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
By Shreya Negi
Nov 11, 2022 09:48 IST 22 Min read
Women's IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation In-depth
Women's IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
By Shreya Negi
Nov 07, 2022 09:16 IST 8 Min read
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex In-depth
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
By Shreya Negi
Nov 02, 2022 10:53 IST 7 Min read
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change In-depth
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
By Shreya Negi
Oct 19, 2022 09:43 IST 8 Min read
In-depth: Are K-Pop collaborations really going to be the next big thing for brands? In-depth
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
By Shreya Negi
Oct 14, 2022 10:25 IST 9 Min read
Star Plus' 7-day fiction play: Is it a well-thought-out strategy? In-depth
Star Plus' 7-day fiction play: Is it a well-thought-out strategy?
By Sneha Kumari
Oct 06, 2022 09:43 IST 5 Min read
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