IPL 2025 sponsorship frenzy: Top brands betting big on IPL teams

New Delhi: As the Indian Premier League (IPL) gears up for another thrilling season, top brands have locked in sponsorship deals with franchises to leverage the league’s massive viewership and fan engagement. From jersey branding to digital activations, IPL team sponsors gain visibility and brand recall on a grand scale. 

The 18th edition of IPL is scheduled from March 22 to May 25. Kolkata Knight Riders and Royal Challengers Bangalore will face each other in the first match.

This season’s sponsorship lineup features a mix of established players and emerging brands, each looking to capitalise on the IPL’s marketing power. 

Here’s a look at the key sponsors for each team:

Chennai Super Kings (CSK)

1. Title Sponsor - Etihad Airways

2. Principal Sponsor and Official Logistics Partner - FedEx

3. Principal Sponsor - Gulf Oil

4. Official Partners - SNJ Group, Rayzon Solar, Astral Pipes, Equitas, JSW Paints, Vision11, Baashyaam, City Union Bank, Coca-Cola, playR

5. Digital and Merchandise Partners - Boldfit, Refex, HelloFM, FeverFM

Delhi Capitals (DC)

1. Title Partner - Hero Fincorp

2. Principal Sponsor -DP World, All Seasons

3. Associate Partner - GMR, Acko, Jio, Puma, JSW Paints, Encalm

4. Official Partners - Dream11, Livfast, Bisleri, Ebix, Big Ant Studios, Hurricane Energy Drink, Fancode Shop, MeduLance, Fever, JioHotstar

5. Exclusive ticketing partner - District by Zomato

Gujarat Titans (GT)

1. Principal Partner - Dream11

2. Associate Partners - Torrent Group, BKT, Jio, Astral Pipes, Simpolo Ceramics, Acko, Equitas, Rayzon Solar, Livpure, JSW Paints

3. Official Partners - JioHotstar, Bisleri, Havmor, Finkeda, Spinner Sports Drink, Amul Protein, boAt, Hurricane Energy Drink, Dream Cricket 25, Pokemon, Big Ant Studios, LordsMed, Euro India Foods, Instax Fujifilm

4. Merchandise Partners - Sanspareils Greenlands, Fancode Shop, Chupps, Valiente

5. Kit Partner -  EM

6. Medical Partner - HCG Hospitals

7. Radio Partners - Mirchi, 94.3 My FM

8. Exclusive Ticketing Partner - District by Zomato

Kolkata Knight Riders (KKR)

1. Principal Partners - Dream11, BKT, RR Kabel

2. Associate Sponsors - Joy, Jio, Acko, Vikram Solar, JSW Paints, Manipal Hospitals

3. Global Beverage Partner - Thumbs Up

4. Official Partners - Veedol, Listerine, Prestige, Amul Protein, Amul, Tecno Mobile, Dazller, Kingfisher

5. Official Licensing Partners - Six5Six, Big Ant Studios, Dream Cricket 25, Cricket Icons,  Fancode Shop, Valiente

6. Official Media Partners - Fever, Radio Nasha 94.3 FM, Sampark

Lucknow Super Giants (LSG)

1. Principal Partners - Dream11, Greenply, BKT, 

2. Associate Sponsors - Jio, SBI Life, INA Solar, Royal Green, Too Yumm!, Freemans, Portronics

3. Official Partners - Campa, Kingfisher, Amul Protein, Kingfisher, Amul Protein, HomeSure TileEx, Dewon Electric, Endura Mass, Spinner Sports Drink

4. Licensing and Media Partners - Real Cricket, Sanspareils Greenlands, Fancode, 94.3 Big FM, Radio City

Mumbai Indians (MI)

1. Principal Partners - Lauritz Knudsen, DHL

2. Associate Sponsor - Jio

3. Associate Partners - IDFC First Bank, Skechers, Astral Pipes

4. Official Sponsor - Usha

5. Official Partners - JioHotstar, Lattafa Perfumes, Dream11, bp Castrol, EbixCash, Bisleri, Kaspersky, S3 Group, FiatPe, Fujiyama Solar, Pokemon, Chitale Bandhu, The Sleep Company, BKT, Reliance Digital, GK TMT, Big Ant Studios, Visit Maldives, Shalimar Paints, Radio City, Fever, 94.3 Radio One

6. Merchandise Partners/Licensees - Boldfit, Chupps, Ecentric, Fancode Shop, Parksons Cartamundi, Real Cricket

Punjab Kings (PBKS)

1. Title Partner - Dream11

2. Principal Sponsor - BKT, Jio, All Seasons, KentRO

3. Official Partner - Avon, Dazzler, Highland-Lifespaces, Neo-Wheels

4. Official Pouring Partner - Campa

5. Official Tools Partner - Freemans

6. Official General Insurance Partner - Kshema

7. Exclusive Ticketing Partner - Insider Paytm

8. Official Fan Merchandise Partner - Polaroid Eyewear

9. Fan Merchandise Partner - FanCode, Six5Six

Rajasthan Royals (RR)

1. Title Sponsor - Luminous

2. Principal Sponsors - BKT, Neom, Jio, Redbull

3. Associate Sponsors - Ubon, Goel TMT, Poornima University,

4. Official Partners - Eatfit, Dream11, Schneider Electric, Bisleri, Movado, EaseMyTrip.com, HMD, Big Ant Studios, Real Cricket, Eternal Hospital (Jawahar Circle and Sanganer)

5. Official Licensees - Fancode Shop

Royal Challengers Bengaluru (RCB)

1. Main Principal Partner - Qatar Airways

2. Principal Partners - Kei Wires and Cables, Birla Estates, Jio

3. Associate Partners -  Puma, boAt, Confirmtkt, Nothing ®, EbixCash, Nippon Paint

4. Official Partners - Kingfisher, BigBasket Now, Royal Challenge, JioHotstar, Bisleri, Dream11, Alliance University, Navi UPI, Seiko Prospex, Manipal Hospitals, ITC Master Chef Creations, Scapia, Furlenco, Optimum Nutrition, Hero Cycles, Spinner Sports Drink, Boldfit, Amul Protein, ARL Tyres, Kotak Life, NVY World, Navitas Solar, Hangyo Ice Cream, Spitze by Everyday, Pexpo, Kpt Pipes, Third Wave Coffee, Merino Laminates, 93.5 Red FM, Radio City 91.1 FM, 94.3 Radio One

Sunrisers Hyderabad (SRH)

Title Sponsor - Dream11

Official Tire Partner  - BKT

Principal Sponsor - Kent RO, Lubi Pumps

Official Telecom Partner - Jio

Official Icecream Partner - Arun Icecreams

Official Cycle Partner - Avon Cycles

Associate partner - JSW Paints

Official Merchandise and Lifestyle Partner - Wrogn

Official Pouring Partner - Campa

Official Sports Drink Partner - Spinner Sports Drink

Gaming Partner - Big Ant Studios

Official Banking Partner - City Union Bank

Official Medical Partner - Apollo Hospital

King of Good Times Partner - Kingfisher

Official Airline Partner - Air Asia

Official Ghee Partner - RKG Ghee

Official Staffing Solution Partner - Dropy Hub

Official Dairy Partner - Heritage Foods

Official Ear-plug Partner - Loop Earplugs

Official Health Insurance Partner - Star Health Insurance

Official Merchandise Partner - Fancode Shop, playR, Filmydice