Digital

Hershey India uses AI to create Snap Songs for people's 'forevers'

Advertisers must realise full potential of smartphone 'Surfaces': Boston Consulting Group report

Cost and creative readiness stand out as primary hurdles in CTV advertising space

UP govt to organise 'social media conclave' for 'global branding' of Maha Kumbh 2025

67% of consumers experienced subscription trap: LocalCircles survey

Akasa Air partners with The Content Lab to enhance brand engagement and consumer connection

X to unveil weekly series with WWE as part of push into video

Google turns Bard AI into Gemini, unveils Gemini Advanced

Google clarifies no plans to replace its advertising sales staff with AI

UnFoldMart bags social media mandate for PowerNosh Nutrition