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Akasa Air partners with The Content Lab to enhance brand engagement and consumer connection

The collaboration aims to enrich Akasa Air's brand presence and amplify its marketing endeavours on the digital front

Digital marketing agency and production house, The Content Lab, has announced a strategic partnership with Akasa Air.

The collaboration aims to enrich Akasa Air's brand presence and amplify its marketing endeavours on the digital front.

The Content Lab will shoulder the pivotal responsibility of overseeing Akasa Air's social media marketing, digital initiatives, and content creation mandates. The goal is to bolster the airline's visibility, reach and engagement in the competitive aviation industry. The partnership will be instrumental in enhancing Akasa Air's digital footprint, encompassing social media engagement and digital advertising, ensuring the airline maintains its leadership in the digital sphere.

Belson Coutinho, Co-Founder, Chief Marketing Officer and Chief Experience Officer, Akasa Air, said, "I am super excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among the most loved brands globally. "

Vaibhav Mehta, CEO, The Content Lab, said, "We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa's marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers.”

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