Google has clarified that it has no intention to replace advertising sales staff with AI. Philipp Schindler, Senior VP and Chief Business Officer, Google, stated that recent organisational changes aim to enhance service efficiency.
He also mentioned that the continuous development of new AI solutions aims to empower customers to grow and deliver a return on their investments at scale.
During the Alphabet 2023 Q4 earnings call, Schindler said, “I want to be clear, when we restructure, there’s always an opportunity to be more efficient and smarter in how we service and grow our customers. We’re not restructuring because AI is taking away roles that’s important here. But we see significant opportunities here with our AI-powered solution to actually deliver incredible ROI at scale, and that’s why we’re doing some of those adjustments.”
He added, “So I look at sales force intensity as a stronger focus going forward on the channels I mentioned here.”
Google made headlines last year by laying off 12,000 employees, a surprising move given the company’s record-breaking profits. Adding to this, The mass layoffs have proven costly for Google, with the company confirming it had spent $2.1 billion on severance and other expenses just last year alone.