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UP govt to organise 'social media conclave' for 'global branding' of Maha Kumbh 2025

This initiative entails collaboration with both governmental and non-governmental agencies to reach a wide audience, stated an official from the Tourism Department

In preparation for the global promotion of the upcoming Maha Kumbh 2025 in Prayagraj, the UP govt is planning to organise a social media conclave.

This initiative entails collaboration with both governmental and non-governmental agencies to reach a wide audience, stated an official from the Tourism Department.

Until now, only government agencies have been involved in organising the Maha Kumbh. However, the state government is now taking proactive steps to involve non-goverernment agencies in the process.

Aparajita Singh, the Regional Tourism Officer of Prayagraj, stated that the Tourism Department wants to connect with as many people as possible through the Kumbh Mela.

Singh said, "Everyone may possess valuable insights, and it's possible that some individual may not have had the opportunity to communicate their ideas to the government until now. To bridge this gap and incorporate diverse perspectives, the Tourism Department will organise a competition inviting ideas related to organising the Maha Kumbh.”

She further said that the participants with the most unique ideas in this competition will be encouraged and recognised by the Tourism Department. "Their ideas will become an integral part of the organisation of the Maha Kumbh,” she said.

In preparation for the Maha Kumbh, the Tourism Department in Prayagraj is diligently organising various initiatives to enhance the branding and publicity of tourist destinations. For this purpose, a “Social Media Conclave” is being organised.

A two-day conclave is scheduled to take place in March, and a proposal has been sent to the govt for approval.

The conclave will commence with a session involving local social media influencers followed by a session with global influencers.

"Additionally, tour operators from tourism centers across the country are being invited to share insights on attracting tourists to the Maha Kumbh. Hotel entrepreneurs are also encouraged to participate in these discussions. While proposals for necessary facilities for tourists will be sought from all stakeholders, a review of the shortcomings in the current supply will also be conducted," the Chief Minister's office said in a press release.

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