Advertising

Why attention, not impressions, is the new metric that matters

Why Enormous wants its Abby win to lift the whole independent agency clan

Global ad giants face CCI crackdown for colluding on fees: Reuters

Abby 2025: Enormous wins Creative Agency of the Year title

Tamannaah’s Mysore Sandal deal turns slippery amid Kannada identity row

Oakley signs Shubman Gill as brand ambassador

Role redefined? Industry leaders call for a reset on the term ‘media agency’

McCann leads Indian charge at D&AD Awards 2025; wins 4 of 11 pencils

Self-regulation or formal oversight? Brand leaders weigh in on advertising in the age of AI

Abby 2025: Enormous, Leo win 2 specialist agency of the year titles each