Insights

30% of gamers make in-app purchases or engage with ads: Report

Indian M&E industry to grow at 8.3% CAGR, reaching Rs 3.65 lakh crore by 2028

India’s ad revenue to grow 9.5% in 2025 after hitting $18.5 billion in 2024: GroupM

Google, Meta, Amazon’s combined share of global ad revenues hits 51% in 2024: Magna

Ambani wedding to ‘Moye Moye’: YouTube unveils top trending topics of 2024

Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey

Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future

43% of consumers find chatbot assistance ineffective: Kapture CX Survey

APAC adex to grow 5.8%, driven by AI-boosted digital adex in markets like India

Study reveals mobile gaming marketers overlook key global opportunities