Insights

From Anant Ambani wedding to India at Paris Olympics: Starcom July Culture Report

Contextual advertising is 4x more effective at capturing audience attention: VDO.AI report

Upcoming festive season to witness 47% higher consumer spendings than previous year: report

71% Indians would rather ditch social media for a month than chocolate: Report

India delivering double-digit sales growth of FMCG, tech durables from modern trade channels: Report

CTV to capture nearly 24% of all video ad spend by 2026, reaching $46.3 billion: Report

82% Indian brands see benefits in using AI for content creation: Adobe Study

Spotify India & Amplified Intelligence measure consumer attention across advertising

76 % Indian consumers to increase usage of open internet: The Trade Desk report

Cringe content, empathising tech & soft feminism: GenZ’s new culture codes