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Commentary
Commentary: Can Covid-19 be a real awakening for media houses to fix their broken revenue model?
By
Niraj Sharma
Commentary: Do consumers really care about brands when bare essential is top priority?
By
Kakoli Thakur
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
By
Niraj Sharma
Commentary: Why seeking suspension of TV ratings is a bad idea
By
Niraj Sharma
Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise
By
Niraj Sharma
Commentary: What the TV news industry can gain from two separate industry bodies
By
Niraj Sharma
Commentary: Promoters' passion, not investor-led model drives success in M&E sector
By
Niraj Sharma
Commentary: What high-profile exits at Star mean for the network
By
Niraj Sharma
Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
By
Niraj Sharma
Commentary: Why doesn’t BARC want to filter out the landing page outliers?
By
Niraj Sharma
Commentary: Has TRAI failed India's broadcast industry?
By
Niraj Sharma
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
By
Niraj Sharma
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
By
Niraj Sharma
Commentary: How blocking Ekam will be a self-goal for Google
By
Niraj Sharma
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
By
Niraj Sharma
Commentary: Will 2019 be a decisive year for ad agencies trying to reinvent?
By
Akansha Srivastava
Commentary: Is Havas handling integration in India the right way?
By
Akansha Srivastava
Commentary: Wunderman Thompson — survival of the fittest
By
Akansha Srivastava
Commentary: Is Star playing IPL better than Sony?
By
Niraj Sharma
Commentary: How to resurrect TV News
By
Niraj Sharma
Commentary: 2017 and how media agencies found ways to survive
By
Raushni Bhagia
Commentary: What 2017 meant for broadcast industry
By
Raushni Bhagia
Commentary: ASCI approaching government for condom ads ban is deplorable
By
Niraj Sharma
Commentary: Why will Maxus live exclusively for India?
By
Raushni Bhagia
Commentary: TV viewership data – for whom is it, anyway?
By
Raushni Bhagia
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