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Vishesh Sharma

Vishesh Sharma is based in Delhi as a News Correspondent for BestMediaInfo. Reporting on the media and advertising sector while at work, he finds solace in poetry and bikes. Touching various passion points of the media spectrum, Sharma can be frequently found making videos and music on the side. With more than one year of experience in research, he dives deep into the subject matter and aims to understand the nitty-gritty of his beat.

Marisha Lakhiani Digital
AI prompts to increase the ROAS on performance marketing by 5x
By Vishesh Sharma
Nov 08, 2024 10:49 IST 4 Min read
Attribution Digital
Publishers voice concerns over attribution and fair compensation in affiliate marketing
By Vishesh Sharma
Nov 08, 2024 10:07 IST 5 Min read
Sandeep-Walunj Marketing
Brand building ‘good karma’; performance marketing reaps its benefits: Sandeep Walunj
By Vishesh Sharma
Nov 07, 2024 15:25 IST 9 Min read
Premium In-depth
In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape
By Vishesh Sharma
Nov 06, 2024 11:13 IST 10 Min read
virat-kohli Marketing
“Aaj Chiku ka birthday hai”: A look at Virat Kohli’s brand collaborations as he hits 36
By Vishesh Sharma
Nov 05, 2024 13:43 IST 4 Min read
Gen-Z Marketing
Beyond memes, woke slogans and hip-hop: Why brands keep missing the mark with Gen Z
By Vishesh Sharma
Oct 29, 2024 15:44 IST 9 Min read
marketing-to-GenZ Marketing
Here's why marketers are blamed for attention deficit in Gen-Z
By Vishesh Sharma
Oct 29, 2024 10:44 IST 7 Min read
MetaLD Digital
Meta targets deepfake celebrity ads with new facial recognition technology
By Vishesh Sharma
Oct 23, 2024 10:17 IST 2 Min read
D2M Television
Prasar Bharati initiates trials for live telecast of TV channels on mobile phones
By Vishesh Sharma
Oct 21, 2024 15:07 IST 2 Min read
Pokemon-story Marketing
Pokémon GO localises for India: The game company unveils Indian look for Pikachu
By Vishesh Sharma
Oct 18, 2024 09:24 IST 3 Min read
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