Sunit Roy

In-depth: Are brands starting to feel the heat of Consumer Protection Bill?

KFC takes competition head-on, launches aggressive marketing campaigns

Consumer Protection Bill gives power to consumers but leaves celebs fuming

In-depth: Does a CMO role hold relevance today in Indian market?

What VG Siddhartha's demise means for brand CCD

Biggest digital-led community and influencer marketing programme to launch Z by HP

In-depth: As business falls, is it time for print media to reinvent itself?

Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India

Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics

Is Coke's smartwater smart enough to impress consumers?