Shreya Negi

Decoding Philips' 'game plan' to create an impact on Indian youth

In-depth: 'Purpose-driven advertising should first solve the purpose of brand's existence'

Asics aims to increase its brand awareness multifold through its association with Shraddha Kapoor

Jewellery brands betting big on regional language newspapers

We will scale up our ad spends multifold this year: Prabhakar Tiwari

Numbers do matter in agency acquisitions, but here's what matters more for the ad world

Prioritising democracy over bureaucracy to spur 'good work' is the new black for creative agencies

Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting?

Poker Sports League's S5 is going to be relevant for brands who wish to target men in Tier I cities and metros: Pranav Bagai

What's in a 'great' creative brief?