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Shreya Negi

Decoding Philips' 'game plan' to create an impact on Indian youth Marketing
Decoding Philips' 'game plan' to create an impact on Indian youth
By Shreya Negi
logoJul 28, 2023 09:46 IST logo 4 Min read
In-depth: 'Purpose-driven advertising should first solve the purpose of brand's existence' In-depth
In-depth: 'Purpose-driven advertising should first solve the purpose of brand's existence'
By Shreya Negi
logoJul 27, 2023 10:29 IST logo 6 Min read
Asics aims to increase its brand awareness multifold through its association with Shraddha Kapoor Marketing
Asics aims to increase its brand awareness multifold through its association with Shraddha Kapoor
By Shreya Negi
logoJul 27, 2023 10:22 IST logo 4 Min read
Jewellery brands betting big on regional language newspapers Print
Jewellery brands betting big on regional language newspapers
By Shreya Negi
logoJul 24, 2023 10:40 IST logo 6 Min read
We will scale up our ad spends multifold this year: Prabhakar Tiwari Marketing
We will scale up our ad spends multifold this year: Prabhakar Tiwari
By Shreya Negi
logoJul 20, 2023 10:25 IST logo 6 Min read
Numbers do matter in agency acquisitions, but here's what matters more for the ad world Advertising
Numbers do matter in agency acquisitions, but here's what matters more for the ad world
By Shreya Negi
logoJul 17, 2023 10:30 IST logo 8 Min read
Prioritising democracy over bureaucracy to spur 'good work' is the new black for creative agencies Advertising
Prioritising democracy over bureaucracy to spur 'good work' is the new black for creative agencies
By Shreya Negi
logoJul 11, 2023 09:55 IST logo 9 Min read
Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting? Marketing
Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting?
By Shreya Negi
logoJul 10, 2023 09:57 IST logo 7 Min read
Poker Sports League's S5 is going to be relevant for brands who wish to target men in Tier I cities and metros: Pranav Bagai OTT
Poker Sports League's S5 is going to be relevant for brands who wish to target men in Tier I cities and metros: Pranav Bagai
By Shreya Negi
logoJul 05, 2023 09:20 IST logo 4 Min read
What's in a 'great' creative brief? Advertising
What's in a 'great' creative brief?
By Shreya Negi
logoJul 04, 2023 10:06 IST logo 5 Min read
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