Shreya Negi

Why does 5 Star opt for a 'counterculture' advertising approach to set itself apart?

In the tactical ad world, does the 'culture' of an agency really matter to brands?

Keeping JWT alive one drink at a time! Agency alums open up on why the loss of JWT feels personal

Walkers and Co. is all about fostering culture and building communities: Shweta Jain

Notices issued to top alco-bev players for surrogate ads during World Cup: Nidhi Khare of CCPA

Final guidelines for prevention & regulation of dark patterns to come out this week: Nidhi Khare

Aiming to build brand affinity, Colgate Maxfresh shifts gears to freshness that resolves morning goof ups: Anaswar Rajagopal

Does ad budget determine the success of a campaign?

Is Twitter's rebranding to X under Musk really a failed move?

Pop-culture references in ads can only do good when used as a device and not as idea