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Shreya Negi

Here's why Hyundai preferred KBC, Bigg Boss on TV but World Cup on CTV for its #6HaiTohSafeHai ad splash Marketing
Here's why Hyundai preferred KBC, Bigg Boss on TV but World Cup on CTV for its #6HaiTohSafeHai ad splash
By Shreya Negi
logoOct 30, 2023 10:47 IST logo 5 Min read
How thought leaders approach personal branding and its impact on their companies Marketing
How thought leaders approach personal branding and its impact on their companies
By Shreya Negi
logoOct 27, 2023 10:44 IST logo 9 Min read
Here's how Kirana Club is emerging as the LinkedIn for mom-and-pop shops in India Digital
Here's how Kirana Club is emerging as the LinkedIn for mom-and-pop shops in India
By Shreya Negi
logoOct 26, 2023 09:43 IST logo 6 Min read
Along with rebranding, we aim to grow our market share by 20% in near future: Hemanth Vasudevan Marketing
Along with rebranding, we aim to grow our market share by 20% in near future: Hemanth Vasudevan
By Shreya Negi
logoOct 20, 2023 10:00 IST logo 6 Min read
New brands flooding this festive season; experts caution against getting lost in clutter Marketing
New brands flooding this festive season; experts caution against getting lost in clutter
By Shreya Negi
logoOct 20, 2023 09:27 IST logo 6 Min read
Why has Doritos been skipping print and radio from its media mix? Marketing
Why has Doritos been skipping print and radio from its media mix?
By Shreya Negi
logoOct 19, 2023 10:25 IST logo 5 Min read
We aim to drive relevance and scale our brands' presence in the 25% branded toy segment in India: Lalit Parmar Marketing
We aim to drive relevance and scale our brands' presence in the 25% branded toy segment in India: Lalit Parmar
By Shreya Negi
logoOct 18, 2023 10:38 IST logo 7 Min read
Brands co-create culture with MTV Hustle: Anshul Ailawadi of Viacom18 Television
Brands co-create culture with MTV Hustle: Anshul Ailawadi of Viacom18
By Shreya Negi
logoOct 18, 2023 09:57 IST logo 9 Min read
How tech and art confluence is transforming photorealism for visual production studios Digital
How tech and art confluence is transforming photorealism for visual production studios
By Shreya Negi
logoOct 13, 2023 10:49 IST logo 6 Min read
InDrive to double down on OTT, mobile app ads for better targeting and localisation Marketing
InDrive to double down on OTT, mobile app ads for better targeting and localisation
By Shreya Negi
logoOct 13, 2023 09:21 IST logo 7 Min read
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