Shreya Negi

Here's why Hyundai preferred KBC, Bigg Boss on TV but World Cup on CTV for its #6HaiTohSafeHai ad splash

How thought leaders approach personal branding and its impact on their companies

Here's how Kirana Club is emerging as the LinkedIn for mom-and-pop shops in India

Along with rebranding, we aim to grow our market share by 20% in near future: Hemanth Vasudevan

New brands flooding this festive season; experts caution against getting lost in clutter

Why has Doritos been skipping print and radio from its media mix?

We aim to drive relevance and scale our brands' presence in the 25% branded toy segment in India: Lalit Parmar

Brands co-create culture with MTV Hustle: Anshul Ailawadi of Viacom18

How tech and art confluence is transforming photorealism for visual production studios

InDrive to double down on OTT, mobile app ads for better targeting and localisation