Shreya Negi

Vice Media's creative agency Virtue bets big on culture to make its mark in India

In-depth: How India's top marketers are solving attribution-related challenges

How Duolingo made its mascot walk the streets and fix Delhi's language errors

Retention vs Acquisition: What is top priority for marketers

Have brand taglines evolved to become hashtags?

Has the era of brand taglines come to end?

Cooling appliance brands pull all guns out as demand set to soar this prolonged summer

Cannes Lions 2023: Indian ad agencies put their best foot forward to compete at world's biggest advertising festival

How AI is changing marketers' research and consumer insights game

Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness