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Shreya Negi

In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads? In-depth
In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?
By Shreya Negi
May 22, 2023 10:21 IST 7 Min read
How's Goafest gearing up to woo adland professionals in 2023 Goafest 2023
How's Goafest gearing up to woo adland professionals in 2023
By Shreya Negi
May 18, 2023 08:54 IST 4 Min read
Why Marico roped in Alia Bhatt for Nihar Naturals after 13-year-long association with Vidya Balan Marketing
Why Marico roped in Alia Bhatt for Nihar Naturals after 13-year-long association with Vidya Balan
By Shreya Negi
May 15, 2023 09:46 IST 5 Min read
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity? In-depth
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
By Shreya Negi
May 10, 2023 10:05 IST 7 Min read
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing? In-depth
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?
By Shreya Negi
May 09, 2023 10:12 IST 5 Min read
Ice cream brands increase ad spends and bet big on social media this summer Marketing
Ice cream brands increase ad spends and bet big on social media this summer
By Shreya Negi
May 08, 2023 10:39 IST 13 Min read
Domino's Pizza calls a creative pitch Advertising
Domino's Pizza calls a creative pitch
By Shreya Negi
May 02, 2023 09:07 IST 1 Min read
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi Marketing
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi
By Shreya Negi
May 02, 2023 08:59 IST 5 Min read
Cannes Lions 2023: Will India's performance surpass its 2022 benchmark? Advertising
Cannes Lions 2023: Will India's performance surpass its 2022 benchmark?
By Shreya Negi
May 01, 2023 09:35 IST 4 Min read
With things taking a not-so-sweet turn for 'health' drinks, is it finally time for govt to step in? Marketing
With things taking a not-so-sweet turn for 'health' drinks, is it finally time for govt to step in?
By Shreya Negi
Apr 27, 2023 10:13 IST 7 Min read
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