Shreya Negi

In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?

How's Goafest gearing up to woo adland professionals in 2023

Why Marico roped in Alia Bhatt for Nihar Naturals after 13-year-long association with Vidya Balan

In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?

In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?

Ice cream brands increase ad spends and bet big on social media this summer

Domino's Pizza calls a creative pitch

Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi

Cannes Lions 2023: Will India's performance surpass its 2022 benchmark?

With things taking a not-so-sweet turn for 'health' drinks, is it finally time for govt to step in?