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Shradha Mishra

Go Sport sets foot in India, aims for double-digit market share by FY 2025 Marketing
Go Sport sets foot in India, aims for double-digit market share by FY 2025
By Shradha Mishra
May 27, 2019 12:32 IST 3 Min read
In-depth: What makes consumers love a brand In-depth
In-depth: What makes consumers love a brand
By Shradha Mishra
May 16, 2019 11:49 IST 6 Min read
To boost growth, ITC's beverage brand B Natural to hike ad spend by 60% this fiscal Marketing
To boost growth, ITC's beverage brand B Natural to hike ad spend by 60% this fiscal
By Shradha Mishra
May 06, 2019 10:21 IST 4 Min read
Aiming double-digit growth, Mia by Tanishq sets aside 65% ad budget for digital, to launch 20 short campaigns Marketing
Aiming double-digit growth, Mia by Tanishq sets aside 65% ad budget for digital, to launch 20 short campaigns
By Shradha Mishra
May 03, 2019 09:52 IST 4 Min read
HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing Marketing
HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing
By Shradha Mishra
May 02, 2019 11:24 IST 5 Min read
India's OOH industry likely to defy earlier predictions, may grow at 15% this year OOH
India's OOH industry likely to defy earlier predictions, may grow at 15% this year
By Shradha Mishra
May 01, 2019 11:46 IST 6 Min read
Radio industry not giving a fair deal to music labels, says Vikram Mehra of Saregama India Radio
Radio industry not giving a fair deal to music labels, says Vikram Mehra of Saregama India
By Shradha Mishra
Apr 25, 2019 12:03 IST 4 Min read
How brands are encouraging consumers to come out and vote Advertising
How brands are encouraging consumers to come out and vote
By Shradha Mishra
Apr 23, 2019 11:45 IST 8 Min read
Consumers select a brand because they like the product or ambassador and not by completely looking at the ads, says Navin Todi of Lux Industries Marketing
Consumers select a brand because they like the product or ambassador and not by completely looking at the ads, says Navin Todi of Lux Industries
By Shradha Mishra
Apr 17, 2019 12:30 IST 3 Min read
Digital ad spend will overtake TV in two years, says Prashant Puri of AdLift Digital
Digital ad spend will overtake TV in two years, says Prashant Puri of AdLift
By Shradha Mishra
Apr 12, 2019 11:37 IST 3 Min read
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