Festive jewellery advertising recalibrates as gold prices hit record highs
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Tier-II and tier-III markets drive durables’ festive advertising push
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Festive and wedding seasons fuel double-digit growth in jewellery advertising
Sony picks up Amazon MX’s ‘Rise & Fall’ midway; takes Bigg Boss head-on
Real estate bets big on influencers as festive AdEx goes hyper-digital
Amazon drives festive strategy with 80% of growth powered by non-metro India
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