Sakshi Sharma

World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates

Radio channels demanding advertisers to return to pre-Covid ad rates

With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years

The rise of FAST channels: A blend of AVOD and linear streaming

Connection between brands, Gen Z creates opportunities for new behaviours to emerge: Lodestar UM's Aditi Mishra

Industry leaders press for IRS; say ABC not an alternative currency for print

Engaging right customers in the right context is challenging for marketers: HDFC Bank's Ravi Santhanam

Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani

Shift towards fragmented measurement demands frequent reporting: Comscore's Geet Lulla

Goafest 2023: CEOs and creatives have too much distance between them, says Swiggy's Rohit Kapoor