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Sakshi Sharma

World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates OTT
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
By Sakshi Sharma
Jun 12, 2023 10:04 IST 5 Min read
Radio channels demanding advertisers to return to pre-Covid ad rates Radio
Radio channels demanding advertisers to return to pre-Covid ad rates
By Sakshi Sharma
Jun 08, 2023 11:00 IST 7 Min read
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years Advertising
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
By Sakshi Sharma
Jun 08, 2023 10:22 IST 4 Min read
The rise of FAST channels: A blend of AVOD and linear streaming Television
The rise of FAST channels: A blend of AVOD and linear streaming
By Sakshi Sharma
Jun 06, 2023 10:22 IST 9 Min read
Connection between brands, Gen Z creates opportunities for new behaviours to emerge: Lodestar UM's Aditi Mishra Advertising
Connection between brands, Gen Z creates opportunities for new behaviours to emerge: Lodestar UM's Aditi Mishra
By Sakshi Sharma
May 31, 2023 09:51 IST 3 Min read
Industry leaders press for IRS; say ABC not an alternative currency for print Print
Industry leaders press for IRS; say ABC not an alternative currency for print
By Sakshi Sharma
May 30, 2023 10:15 IST 9 Min read
Engaging right customers in the right context is challenging for marketers: HDFC Bank's Ravi Santhanam Marketing
Engaging right customers in the right context is challenging for marketers: HDFC Bank's Ravi Santhanam
By Sakshi Sharma
May 30, 2023 09:53 IST 3 Min read
Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani Goafest 2023
Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani
By Sakshi Sharma
May 29, 2023 09:56 IST 5 Min read
Shift towards fragmented measurement demands frequent reporting: Comscore's Geet Lulla Goafest 2023
Shift towards fragmented measurement demands frequent reporting: Comscore's Geet Lulla
By Sakshi Sharma
May 26, 2023 09:52 IST 4 Min read
Goafest 2023: CEOs and creatives have too much distance between them, says Swiggy's Rohit Kapoor Goafest 2023
Goafest 2023: CEOs and creatives have too much distance between them, says Swiggy's Rohit Kapoor
By Sakshi Sharma
May 25, 2023 09:04 IST 4 Min read
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