Sakshi Sharma

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season

Vice Media's key differentiation is 50 mn unique Indian audiences, storytelling & content creation capabilities: Nilesh Zaveri

Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria

As chorus for OTT content regulation reaches a crescendo, what's the way forward?

Jio Studios aims to bring local stories to mainstream and scale up Indian content industry: Jyoti Deshpande

In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers

Non-fiction genre set to take centre stage this decade, says Warner Bros Discovery's Sai Abishek

Star Plus' Sunday primetime ratings have doubled with 7-day programming: Kevin Vaz

Can esports become a lucrative revenue source for OTT platforms?

Is government intervention necessary to regulate OTT content quality?