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Federal Bank portrays itself as new-age bank for young consumers in new campaign

Patanjali goes down South to double its revenues

Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness

The top five trends in Hindi GEC programming

Book Review: 30 Second Thrillers

Patanjali chalks out multiple brands strategy to take on toothpaste leaders

Rising Star: Amit Sharma, Client Servicing Director, L&K Saatchi & Saatchi

In-depth: The phases of marketing that make a brand