Raushni Bhagia

Ad rate correction alone will not correct the index, says Nick's Nina Elavia Jaipuria

Coca-Cola rides on IPL11 to increase penetration of aerated beverages

Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?

Star India's 'sports' play on IPL 11 gets a thumbs up

Landed by accident, led by passion – Ashish Bhasin's 30 years in advertising

Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah

Star India estimated to have fetched Rs 3,000 crore from IPL 2018

RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris

Baba Ramdev's Vedic Broadcasting to launch seven regional spiritual channels

Portfolio Night Mumbai chooses its All Star