Niveditha Kalyanaraman

Niveditha Kalyanaraman, Sub-editor at BestMediaInfo, has 3 years of experience in content writing and media. She has worked for The Hindu Metroplus, Hindustan Times, The Socians, jFw magazine and Health and Fashion Magazine. She is a postgraduate in journalism, ADPR and literature. Poetry is her passion and she has 3 anthologies to her name.

Marketing

From WOM to selling looks and becoming BFFs: here's a 'touchup' on Swiss Beauty's marketing journey

By Niveditha Kalyanaraman

Mar 15, 2024 04:02 IST logo

17 Min read

Marketing

How Deltin uses GenAI to deliver personalisation and enhanced brand experience

By Niveditha Kalyanaraman

Feb 12, 2024 09:13 IST logo

4 Min read

Advertising

Advertising networks are investing big in AI: here's the why and how

By Niveditha Kalyanaraman

Feb 01, 2024 10:39 IST logo

3 Min read