Nisha Qureshi

Why brands rely so much on emotional pitching to target customers

Ad agencies prepare contingency plans for upcoming festive season

Free-to-air entertainment channels change the game to attract better ad rates

Ad agencies go slow on return to office, to implement a hybrid work model for employees soon

Digital world breathes easy as Google defers third-party cookie phase-out

Purpose, community-driven, tech, narrative-based key pillars of an iconic brand, says Jonathan Mildenhall

Cannes Lions 2021 Live: Creativity is sensitivity in a world where no one is listening: Josy Paul

Cannes Lions 2021 Live: The story behind the rebranding of fast food chain Burger King

We want to be a household name in the next few months: Karan Shroff of Unacademy

How creative agencies are looking to rebound as second Covid wave ebbs